Based in Melbourne, Australia, Definitely Chocolate was founded by Alison Armstrong, who is its chief executive.
A self-confessed 'chocaholic', she was a management consultant and corporate e-business executive who recognised the advantages of bringing together the very best of the European chocolatier's traditional art - and the opportunities being opened up by on-line ordering.
At the same time, she saw that ordering on-line directly from the maker was the best way for customers to ensure that their chocolate was fresh and in the best possible condition for maximum eating enjoyment.
After extensive research, Alison left the corporate world and launched Definitely Chocolate. She and her chocolatiers are totally committed to producing a product of superlative quality from the most exclusive cocoa products and using only the purest ingredients, free from preservatives and all non-traditional additives.
Besides building up the commercial success of her own venture, Alison's vision is to help create in Australia a genuine 'chocolate culture', similar to that found in many parts of Continental Europe.
She and her team at Definitely Chocolate are dedicated to meeting the growing demand for highly refined, luxurious chocolate that offers a quite different taste sensation to the mass-produced, low-cocoa content product.
As Alison says, 'chocolate is one of life's great pleasures, so why settle for anything less than the best?'. |
